Our brands
Multiple brands, one shared ambition
Our brands work hard to develop products that answer the very specific needs of unique audiences, and adhere to the highest regulatory standards. Creating topicals to ingestibles, symptom relief to mood management, each of our brands is committed to delivering the highest quality and most trusted products available.
Provacan
Provacan is a science-led cannabinoid brand offering high quality CBD products. The audience for CBD products is vast and varied, with consumption ranging from 18 years to 80 years and beyond. Provacan is designed to appeal to this broad demographic and those looking for uncomplicated yet effective products. Established in 2016, Provacan was absorbed into the Tenacious Labs portfolio in early 2023. In late 2023, we launched the re-brand off the back of a brand, product and packaging audit, presenting a more streamlined, premium, and relevant offering.
Tenacious Labs Manufacturing
TLM is our full-service, GMP-certified, contract manufacturing facility in Denver, Colorado, delivering wellness products from cannabinoid and nutritional supplements to seltzers and probiotic-rich kombucha. Manufacturing for our own brands and for others, TLM offers a complete white label solution, including R&D, prototyping, design services and fulfilment, supporting businesses from startups to global brands.
Press Pause
Press Pause is a Denver-based cannabinoid brand designed to help women through their everyday lives. With strong commitments to empowering womanhood, Press Pause is on a mission to help promote the importance of self care through its range of healing products.
Hoo Raa
Hoo Raa is a recreational and wellness brand for the young at heart; those looking for new experiences and ways to lift and manage their moods. With CBD products including ‘Rain-Cloud Repellent’ tincture and ‘Wake the Neighbours’ lubricant, we’re looking to enhance people’s lives in fun and playful ways.
Rover’s Wellness
Rover’s Wellness is a pet care and food supplement brand with almost five decades in the industry. Based in Tennessee, Rover’s Wellness produces organically-grown, broad spectrum Hemp oil to help cats, dogs and horses live their best lives, while giving pet owners peace of mind, knowing that they are feeding their pets only the highest quality ingredients.
Walker & Morland
Walker & Morland offers high quality, lab-tested wellness products which harness the natural power of CBD to offer soothing relief and recovery from an active lifestyle.
Using natural, sustainable, and ethically sourced ingredients from high quality suppliers around the world, athletes can confidently use Walker & Morland products before, during and after competition, safe in the knowledge that they meet World Anti-Doping Agency (WADA) standards.
Aux
Why just have a drink when you can be on Aux? Aux makes CBD mixers for makers. A crew of doers, thinkers and experimenters across the worlds of drinks and science, they’re only interested in empowering their audience to create their roaring potential. Whether it’s taking charge and fine-tuning their mood, crafting unforgettable cocktails and experiences, or making art that changes their reality and the world. Because life’s too short to settle.